In Kuramae, Tokyo, where REN’s flagship store stands, there’s a street corner where the air is filled with the sweet, toasty aroma of baked treats.
“I want to offer muffins as fresh from the oven as possible.”
With that in mind, the ovens at Daily’s Muffin begin running from the moment the shop opens in the morning.
Freshly baked muffins are placed on display one after another—and by evening, every last one is gone. The day comes to a quiet close.
That’s the quiet rhythm of their unchanged, everyday life.
The muffins on display change every week.
Driven by the desire to offer something new with every visit, they’ve developed over 1,000 unique recipes to date.
“We don’t let any batter go to waste.”
Each muffin is meant to be enjoyed the same day it’s baked.
Those that lose their shape are lovingly rebaked into muffin rusks, giving them a second life.
Though humble in appearance, these rusks have become quietly beloved by many, sitting contentedly alongside the shop’s star: the muffin.
There’s a gentle sincerity in the way they go about their days—something that quietly mirrors what we at REN also cherish.
No waste, no shortcuts.
Not too much, never pretentious.
Just quietly present—always by your side.
To truly make someone happy, “delicious” alone is never enough. There has to be something beyond the flavor.
-PROFILE-
Daily’s Muffin, Kuramae
2-3-1 Kuramae, Taito-ku, Tokyo, Japan
Official Website：https://dailysmuffin.jp/
Instagram：@dailysmuffin_kuramae
NEXT 2/2 ー “Every Day, Naturally.” — Mr. Furuya and the Metro Carry ▶︎
